=ORGANIC FACTORS=
Total Searches- the average number of searches the keyword or keyword phrase gets on a daily basis. This is definitely one of the more important factors when choosing a keyword. What is the minimum amount of searches per day you should strive for? That all depends on who you ask and what your niche is. I personally set the daily minimum to at least 25 searches a day.
This stat correlates closely with the Total Searches result. It's defined as the daily clicks the #1 site could expect to receive for that chosen keyword.
Phrase-to-Broad- For the most part, the higher this is, the better. It's the chance your site will come up when a broader term is searched for. I would set the minimum of this to 15%. If it's under that, it may be a questionable term.
Trends - Has the traffic for your keyword increased or decreased over the past few months? Check out the "trend" bar-graph to find out.
=ADWORD STATS=
This system also has comprehensive data for the pay-per-click advertiser.
AdWords Traffic - The total number of clicks the #1 advertiser could expect to get for the potential keyword.
AdWords Click-Thru-Rate - The percentage of people who click on the #1 ranked advertisement in Google, as a percentage of total traffic, for a potential keyword.
AdWords CPC - The amount you would expect to pay if you were the #1 advertiser for the potential keyword.
=COMPETITION STATS=
SEO Competition - Easily one of the most important factors when choosing a keyword. It's the amount of competing web pages that use the same keyword or keyword phrase in their website. Generally, I look for SEO competition under 30,000.
Title Competition - The number of webpages that have the chosen keyword in the title of the page/post.
URL Competition - The number of websites that have the phrase or term included in their URL.
Title/Comp - The ratio of Title Competition to SEO COMPETITION A keyword with a lower percentage here can indicate a weak market.
AdWords Competition - Represents the number of marketers bidding on a keyword.
They give you this information because it's important! Be sure in include your targeted keyword phrase in YOUR title and URL.
= COMMER CIALITY STATS=
OCI - an indicator of the chances that someone searching for a keyword is looking to buy, opposed to just browse, for information. (E.g. "running shoes" have a 88% rating compared to 16% for "how to run fast")
AdWords Value - The total daily cost a #1 ranked Google AdWords advertiser might expect to receive if advertising for a keyword.
SEO Value (SEOV) - The total daily value of traffic that a web-site ranked #1 in Google for a keyword could potentially achieve.
